Monday, 11 March 2013

Andrew Goodwin theory


  1. Music videos demonstrate genre characteristics.
    (e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop).    [this is also known as iconography]
  2. There is a relationship between lyrics and visuals. The lyrics are represented with images.
    (either illustrative, amplifying, contradicting).
  3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music.
    (either illustrative, amplifying, contradicting).
  4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
  5. There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.
  6. There are often intertextual reference (to films, tv programmes, other music videos etc).
Usher- Burn:-

Genre characteristics- RnB flashy car, designer clothing, nice location 

Lyrics relate to the visuals "Let it burn" the trees start to burn and the pool bursts into flames

Communicating to the audience using metaphors

The car relates to James Bond

Usher's hat represents his origin 

Voyerism- womens chest and usher's topless body 

Red Light Race Car Driver:-

Genre characteristics- musical instruments, cars, indie rock dress code

"Runaway with me"- shows protagonist getting ready to runaway with a boy 

Close-ups of the band members playing the guitar and drums

Voyerism- protagonist applying lipstick and fixing her hair

"Stay with me"- boy and girl hugging  

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