The theory emerged in the early 1970's by Elihun Katz, Jay Bulmer and Michael Gurevitch.
We all have different uses for media and we make choices over what we want to watch.
Four key uses:
1) INFORMATION- find out about society, to satisfy your curiosity
2) PERSONAL IDENTITY- people watch television in order to look for models for our behaviour
3) INTERGRATION and SOCIAL INTERATION- use media to find out about the circumstances of other people
4) ENTERTAINMENT- for enjoyment or relaxation
No comments:
Post a Comment